Sina’s Biggest Enterprise Weibo Accounts Are Pretty Big

Yesterday, we took a quick first look at Sina’s enterprise weibo white paper. Enterprise weibo accounts are a big part of Sina’s push to monetize its popular social networking site — hence the fancy report — so how well they perform, and how quickly Sina can convince new businesses to sign on, is a big deal. Today, we’re diving a bit deeper into the report and taking a look at the biggest enterprise Weibo accounts.

So what companies are winning on weibo? If you take a look at the pure follower numbers, computer products for nerds (UC web browser, World of Warcraft) and shopping and sharing sites for ladies (Meilishuo, Mushroom Street, Ai Wu) dominate the list.

But anyone can buy zombies, and since these numbers were almost certainly collected before real name registration went into effect last week, what really matters is who has got the most active followers. Pinterest-y fashion sharing site Meilishuo tops that list, followed by Mushroom Street and rounded out by YinYueTai (a music platform), Weico (a weibo client), and Tmall.

It’s not a huge surprise to see so many new sites dominating this list, given that Sina’s big enterprise weibo push is also a relatively recent phenomenon. And, we’ve got to admit having nearly two million active followers is pretty impressive. Although that big gap between Meilishuo’s active and total follower counts sure makes it look like they might have bought some zombies. Just sayin’.