Kakao Launches KakaoHome, A Social Android Launcher For Your Smartphone

Kakao, the maker of Korean mobile chat app, KakaoTalk, has launched KakaoHome a launcher for Android users. At first glance, it feels a little like “Facebook Home” type of application but it is not.

From what we understood so far, users can pull out KakaoHome from the left side of their Android home screen which displays notifications from KakaoTalk, KakaoStory, games and more.

Good news is that, by default, KakaoHome doesn’t invade your lock and home screen entirely. Facebook Home does that which is a little annoying. Though you can turn it off through settings.

Other than that, like any other Android launcher, KakaoHome helps users tidy their mobile apps, such as in alphabetical order, order of downloads, or in your own personalized orders. Users can also choose over 100 free design themes to decorate its Android devices’ wallpaper, app icons, widgets, and page slide effects.

Kakao’s Android Launcher is social. But it is only useful if you and your network of friends are on KakaoTalk. So launching KakaoHome in Korea is perhaps a good first move since most of its 90 million users originate there. But other than Korea, I can’t see KakaoHome thriving in other countries. Unless, of course, if KakaoTalk has proven to be successful abroad.

Kakao has been pretty aggressive pushing KakaoTalk in Indonesia and Vietnam but also faces competition from Line and WeChat who are also eyeing the same market.

(Also read: How KakaoTalk Grew From a Startup to a Giant Mobile Platform)