10 ecommerce sites in Thailand you need to sell on right now

Jared Polites is the communications manager of aCommerce.

Besides the big players like Lazada and Tarad, ever wonder which are the top 10 ecommerce sites in Thailand?

We pulled the data and came up with a list. The sites have to be located in and operating from Thailand and ranking is based on estimated desktop visits in January 2015 measured by SimilarWeb. Not included are service sites such as ticket and hotel reservations, communities, classifieds, forums, and global ecommerce platforms such as Amazon or Ebay.

It’s not a perfect methodology for measuring the success of an ecommerce venture but it does provide those who work in retail a snapshot of where they need to get their products out ASAP to win the Thai e-commerce market.

The ranking (by page visits in Jan 2015):

1. Lazada (20,100,100)
2. WeloveShopping (6,200,000)
3. Tarad (3,900,000)
4. Zalora (2,300,000)
5. Ensogo (1,600,000)
6. Cdiscount (1,200,000)
7. J.I.B. (1,200,00)
8. Central.co.th (790,000)
9. iTrueMart (780,000)
10. Munkong Gadget (680,000)

The usual suspects and a few surprises, so what’s going on?

Money talks in a nascent market: players backed by massive funding and resources

• Lazada and Zalora entered the Thailand market via German startup accelerator Rocket Internet
  • Lazada now has US$685 million in capital raised
  • Zalora boasts US$238 million in capital raised
• Weloveshopping brings the resources of Thailand’s True Corp, a regional leader in telecommunications
• Tarad is owned by Rakuten, who had nearly US$5 billion in revenue in 2014
• Cdiscount is owned by Cnova, a global ecommerce leader with 13.6 million active users worldwide
• Central.co.th is a part of Central Group, owned by the richest family in Thailand
• Ensogo was acquired by LivingSocial and most recently owned by iBuy

So does first mover advantage

Lazada is the first major Amazon equivalent in the region. Ensogo is the first Groupon in the region. Tarad is Thailand’s oldest e-commerce site. Can you spot the trend?