Zenius acquires Indonesian offline tutoring giant

Zenius, an Indonesia-based edtech startup, has acquired Primagama, one of the biggest offline tutoring services in the country, for an undisclosed amount.

(From left) Zenius co-founder Sabda PS, Primagama leaders Azhar Risyad S, Sunaryo, Benny Harving Surjadharma, and Zenius chief executive Rohan Monga / Photo credit: Zenius

Founded in 1982, Primagama offers offline tutoring services for K-12 students in Indonesia. It currently has more than 300 branches, 3,000 teaching staff, and attracts more than 30,000 students every school year.

With this acquisition, Zenius will support Primagama with relevant technologies to help it better serve students, as well as strengthen the quality of its teachers, curriculum, and facilities. On the other hand, the tutoring service will help Zenius complement its online offerings with offline services.

“With this learning model, students will interact directly with teachers and can access unlimited online learning anywhere and anytime,” Zenius said.

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In January last year, Zenius raised a pre-series B funding round from Alpha JWC Ventures and Openspace Ventures, among other investors. It currently has more than 20 million registered users and provides over 100,000 concept videos.