It is probably a dumb question to ask, but do you know how to record a video?
With the help of advanced technology, many of us are capable of taking high quality videos and sharing them with the world. Still, how many people actually care about the videos we uploaded?
Being a nobody on YouTube, the video that we post would have less potential to go viral. You curse and swear because you know your breaking video deserves so much more.
The good news is, this is all about to change.
The Change
YouTube Direct has brought social video sharing to a whole new level. In a nutshell, it allows users to post breaking videos directly to the news media. If your video is news worthy, chances are, it would be picked up and broadcast digitally or through the TV. News media is resuming its role as the gatekeeper of information being spread.
This tool would also prove to be useful during events such as disasters, protests and elections. We are soon going to see a powerful marriage between content from users and the reach of news media.
More from YouTube:
“That’s why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube’s upload platform on their own websites.
Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.”
YouTube Direct is going to give average users a louder voice. I support the idea. Do you?
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