Kandian is a new social TV service from Sina, launched over the weekend. Essentially, it’s a multimedia viewing and sharing service linked closely to Sina’s own Weibo platform. Users can upload or live-stream – in a manner similar to the Americam site, Justin.tv – and then share and discuss the content with friends. In addition to user-generated content, there are some proper TV channels on the site that can be streamed for free. The site is still in private beta.
The UI design of Kandian.com is simple and clean. The navigation bar contains three tabs: Channels, Surrounding, and Live…
Channels (pictured above) is your personal channel, where users can set their favourite programs by subscribing to channels. What’s more, Kandian allows you to create your own albums which can be shared with friends.
Surrounding (pictured above) is a good choice when you can’t find interesting programs in the Channels section. This tab is sort of like your timeline/stream, which documents things like what friends watched, read or listened to. You can dip in to watch whatever you want from all that, or make a personal program list.
The Live page (pictured above) contains Sina’s live channel, and satellite TV channels from around China. The coolest part of Kandian is that users can make a new program by splicing and editing the programs you have watched already.
This is an impressive new product from Sina, which expands its Weibo platform even wider. In recent months, the company has added social gaming and a virtual currency and many other features. They come together to make Sina Weibo a fully-fledged social network, and not just a Twitter-like site.
[Image source: TechWeb]
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