- Briefing Your roundup of Asian tech and startup news that matter
Jack Ellis · · 1 min readIn brief: Grab launches ads business
An earlier partnership with Citibank, which gave cardholders cashback on Grab rides and saw co-branding on 200 Grab cars, indicates what kind of projects GrabAds will handle for clients. / Photo credit: Grab
Grab turns to ads in search of new revenue streams (Singapore). The ride-hailing firm has launched a dedicated advertising arm named GrabAds. The service will tap into Grab’s extensive transportation fleet, trove of consumer data, and micro-entrepreneur network to help brands distribute their content throughout Southeast Asia.
GrabAds – which counts Pepsi, Dove,Bukalapak, Shopee, and Tokopedia among its clients – offers solutions in three categories: mobile billboards that can be placed on the outside of cars and other vehicles; in-app advertising; and in-car options such as digital displays, retail, and samples. Grab introduced in-car vending machines in partnership with US startup Cargo in June. (Grab)
Other news
Sequoia India closes sixth fund at US$695 million (India/Southeast Asia). The regional branch of US firm Sequoia Capital said it will “double down” on tech, healthcare, and consumer-focused investments to “unleash the potential” of startups in India and Southeast Asia. (TechCrunch)
Editing by Eileen C. Ang
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
