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SGE · · 1 min read

Video: Entrepreneurs need to have empathy with their customers

Empathy is an underrated trait that entrepreneurs need to have. It helps not only in understanding your customers and building a better product, but also in managing your employees and making them feel satisfied at work.

A good way to understand people around you is to talk less and listen more. In product testing, for example, interfering too much in the process might lead users to try the product to please you, rather than display their true feelings. Jesse Pickard is the CEO of MindSnacks, a company that makes mobile learning games.

Video selected from Business.me

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SGE