Razorfish has recently released findings from its study that explored how technology is changing the way consumers engage with brands.
The information shared would be useful to businesses on social media, especially in understanding how and why Internet users interact with a brand.
A total of 1,000 people were involved in the study.
Catch the data below.
The Data
40% “friended” a brand on Facebook or MySpace: 40.10% to be exact. If this number can be generalized, this percentage represents more than a 100 million people out of Facebook’s 300 million users.
People follow and friend a brand for exclusive promotion and offers: For people who’re using Twitter, Facebook or MySpace as a marketing tool, this insight will be useful. While offering exclusive discounts can entice consumers to follow your brand, entertaining updates is also a big reason why they do it. Find charm in being interesting and you will gain genuine supporters of your brand.
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