It’s official.
Without us, social media sites will never grow this big. Brian Solis, an original thought leader of social media did a simple data collection, which was later used by Information Is Beautiful to prove women’s social media domination!
With the exception of Linkedin, YouTube, deviantART, Delicious and Digg, all other sites observed have women outnumbering men.
Digg is the only “macho” site with 64% male users.
Surprising?
Some are not surprised by the result because women are generally considered to be more sociable than men. But there are others who did not expect such imbalance. Whether women really rule social media is an unfair question here and hey, it’s social media, let’s move on to something more important.
It’s definitely good news for companies promoting products for females but what does this mean to marketers and the PR people?
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