Hypefast reverses loss with portfolio refresh, targets 2027 IPO

Indonesian ecommerce aggregator Hypefast is treading new ground.

Last week, the company announced its plans to IPO by mid-2027.

Ahead of that, it’s shedding its identity as a brand aggregator and moving toward becoming a “full-stack operating infrastructure” for brands, Hypefast founder and CEO Achmad Alkatiri tells Tech in Asia.

Hypefast derives 99% of its revenue from its home market, so rising US tariffs have no direct impact on its business. / Photo credit: Hypefast

This will involve bringing manufacturing in-house to speed up product manufacturing and improve margins.

Leading up to the listing, the firm will double down on expanding its warehouse and fulfillment capabilities, offline distribution network, and manufacturing partnerships to better support the growth of its brands, Alkatiri adds.

The move follows Hypefast’s efforts to restructure and trim its portfolio of existing brands in the last two years.

It posted a net profit of US$1.68 million – before taxes – in 2024, reversing a US$3.69 million loss from the previous year, its latest audited financial statements show.

The company has maintained net profits in 2025 as well, according to Alkatiri.

From aggregator to operator

Having last posted a profit in 2022, Hypefast was back in the black in 2024. However, this came at a cost of its top line. That year, revenue dipped 4.8% year on year to US$46.4 million.

The decline was deliberate, Alkatiri explains. In 2023, the firm sunset and sold off six unprofitable brands: Calla the Label, Roughneck 1991, Owners, Soleram, TVF, and Reclays.

These brands spanned verticals such as women’s fashion, streetwear, and children’s clothing. Their divestment resulted in US$1.4 million loss related to the sale.

Hypefast offline store in Jakarta / Photo credit: Hypefast

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