Dmonstudio, the fast-fashion platform reportedly launched by TikTok to go head-to-head with industry titan Shein, has ceased operations on February 11.
Dmonstudio’s website on February 8
The company has posted a notice of its shutdown on the home page of its website. Dmonstudio said it will still provide after-sale services to users that have made purchases on the platform. A snapshot of the platform’s website taken on February 8 (above) shows that the company was still holding special offers for Valentine’s Day.
Dmonstudio’s notice on its website
According to previous reports, Dmonstudio reaches over 100 countries and focuses on women’s apparel and accessories. Its website doesn’t indicate any connection to ByteDance – the owner of short video app TikTok – but sources had earlier told Technode that the company is linked to the Chinese media giant’s ecommerce business lead, Kang Zeyu, who is the head of Dmonstudio.
Pandaily also recently reported that Kang’s team recruited almost 100 people from Shein. Citing a website tracking firm, the same report said that Dmonstudio’s platform only lasted for about 101 days before the shutdown’s announcement.
See also: To Shein or not to Shein: the billion-dollar question facing every ecommerce player
Editing by Collin Furtado and Lorenzo Kyle Subido
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