Facebook Data: At Your Service

Everyone likes the idea of statistics and data. They offer people the security that their decisions were, or are going to be right.

Besides the search engines, Facebook might be a simple but yet useful statistics tool. Find out where you can look up Facebook statistics and data; free of charge!

No worries of course. I will not be letting you relive the horrors you faced in school. You will not find a trace of F-Statistic, Regression, Cp = ((1-Rp2)(n-T) / (1-RT2)) – [n – 2(p+1)] or any other mind boggling equations.

1. Facebook Advertising Statistic

Facebook advertising allows you to target its users through different demographic & geographic profiles. At the end of the profiling, Facebook will show you the number of users who fall under the profile you have specified. This tool serves a couple of functions, and it also helps to answer some questions you might have with regards to marketing your business.

a. Is it worth advertising on Facebook?
No doubt Facebook shows your ads exclusively to people who fall under your target category. But would it be worthwhile to spend time and money on 50,000 targets? Depending on the size of your business, your product profit margin and your personal reasoning, the answer is debatable. At the very least, Facebook is able to provide you with a definite number that would clear the major fog, reach.

b. Should my business embark on Social Media Marketing?
Social Media Marketing is currently the “latest trend” in the marketing industry and many businesses are rushing into it. So here’s the question, should you follow the pack as well?

Instead of jumping in immediately, a good place to start figuring out what is good for you is the Facebook statistic tool. Understanding just how social-media-savvy your target audiences are is vital in your decision.

If it happens that out of your entire target audience, only a measly percentage are active Facebook users, it is a strong cue that Social Media Marketing is would not help your business much. You might ask, “but there are other social media sites such as Twitter, Flickr, Friendster and Plurk, wouldn’t it be invalid to make a decision purely based on a Facebook figure?” Yes that’s a reasonable thought but we mustn’t forget that Facebook is currently the largest and most frequently used social media site on the internet. What’s more, Facebook possesses applications to support other social media sites such as Digg, which are already using Facebook connect to let users sign in using their Facebook login details.

Hence, if your consumers are not using Facebook, they are probably not using anything else.

c. For School Assignments
If you’re taking a course related to digital media, Facebook could be the key statistic tool that would help value add your work. Think about it, which professor wouldn’t like statistics that are extracted directly from the social media giant itself?

2. Allfacebook.com