What do our readers want?

Dear readers,

On Tuesday, we announced the launch of TIA Lite, a more affordable subscription plan at just US$19 per quarter or $59 per year.

All existing subscribers will be under the TIA Core plan, and you’ll continue to get unlimited access to our premium content, news, company database, visual stories, and – coming soon – virtual events.

We built and launched TIA Lite after listening closely to what you have to say. We surveyed more than 200 readers a few months ago and learned a lot in the process.

The results are summarized in this chart:

We’re doing well in these areas:

• Content quality – It’s important to note that subscribers access our content via our website, while non-subscribers get it through our newsletter. Both groups are satisfied with the quality of content.
• Relevance – Readers find our content relevant and reflective of what’s happening in the industry.
• Trustworthy source – Readers trust our reporting.

That said, here’s what we can do to improve:

• Offer different subscription tiers for different usage – We agree, and it’s now a reality with TIA Lite’s launch.
• Be more investigative and fearless – Do more stories such as the ones on Honestbee, Stoqo, Indonesian regulator OJK, and Zilingo. FYI, we’re hiring: If you’re a brilliant journalist, please send in your application.
• Avoid making careless mistakes – Outside of the survey, one subscriber expressed his frustration about a sentence in one of our reports, which he found unclear and misleading. We’re obviously disappointed, but we’re taking the feedback very seriously and positively.

If you’re interested, you can find out more about our survey design via this deck.
Please stay tuned as we continue to make Tech in Asia better for you. 🙏

See you on the other side!

Cheers,
Willis