The good folks over at chinaSMACK advertising spotted this bizarre advertisement for the popular online MMORPG Fantasy Westward Journey. We’d describe what’s going on here, but we’re not sure we can do it justice, so just check out the video (which, happily, has English subtitles). It’s titled “The Truth About Osama Bin Laden’s Death.”
Weird, right? But apparently it’s weird in a good way, because the video — which was just posted on Youku yesterday — has already racked up over 100,000 plays. That’s not a huge surprise given that the game itself is one of China’s most popular, with millions of players and fans.
The game was developed and is run by NetEase, and has been around for quite a while now. As you can see in the video, it’s not exactly up to modern graphical standards, but then again, neither is Blizzard’s World of Warcraft, another MMORPG that’s hooked millions of gamers. Apparently, Fantasy Westward Journey has that intangible addictive quality that keeps people coming back year after year even as newer titles flood the market.
And of course, having a pretty attention-grabbing viral video helps too.
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