This March will see the Web Wednesday meetup this week talk about Search and Display and how they can complement each other.
Topic: Search & Display: Reach Beyond the Keyword
72% of the conversions of cross channel search and display campaigns are a direct result of the display channel, only 28% are the result of the search channel. Nevertheless, cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase. We share insights from thousands of campaigns globally including latest innovations in engagement and online branding using rich media.
About the Speaker
On deck is Martin Ross, Singapore Country Manager for Eyeblaster. Martin has been around for over 15 years in the media industry and certainly knows his stuff when it comes to rich media and advertising.
Event Details
Date: Wednesday, 24th Mar 2010
Time: 630pm-late
Venue: Home Club (located on the Riverwalk B1-01/06, 20 Upper Circular Road- between Boat Quay and Clarke Quay)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
Recommended reads
Indonesian AI startup goes global
Forrest Li on scaling Sea, building smarter bots, and founder grit
An AI assistant that joins sales calls and scores team skills
SGX’s CEO says it doesn’t need a unicorn to win
SMEs want AI too, but not the kind Big Tech is selling
Oatside’s alt-milk rise hits a profitable gear
Alibaba’s financial health in 12 charts
Asia’s telcos bundle AI into mobile plans. Will it pay off?
M-Daq chases bigger clients as revenue falls, losses grow
VC tracker: Accel raises US$3.5b, including US$550m for India
