Web Wednesday – Chasing The Digital Dollar

This next Web Wednesday meetup will have as speaker, Wolf Allisat, the new Executive Vice President for International Markets at comScore based in Barcelona, where he is responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.

Wolf was formerly the head of Omniture for EMEA and has a strong analytical and data background. His topic is “Chasing the digital dollar: How analytics are evolving as the landscape shifts.” Wolf will showcase global trends in media consumption and why measurement matters more than ever before!

This session is sponsored by e-Dialog, a global leader in e-mail marketing campaigns. e-Dialog is launching in Singapore and will give everyone who attends Web Wednesday this month a copy of the e-mail industry bible ‘Successful E-Mail Marketing Strategies – from Hunting to Farming’ by Hughes and Sweetser. Simone Barratt, Managing Director, e-Dialog International will be present at the event. e-Dialog will also provide snacks and the first couple drinks for the evening. Please come down and get to know this exciting company that is new to the region.

About The Speaker

Simone Barratt, Managing Director, e-Dialog International

With more than 20 years of experience in direct marketing, Simone launched e-Dialog International in 2001. As managing director, she is responsible for leading operations in Europe, helping clients develop sophisticated and highly engaging digital marketing programs.

Prior to e-Dialog, Simone spent a seven-year period with the Interpublic Group, and launched one of the first New Media Agencies in London and integrated the company into the Interpublic Group’s network of New Media Agencies, Zentropy Partners. Prior to this, she ran her own direct marketing agency. Clients included British Airways, Executive Club, British Telecom, Smallbone, and Garrard, The Crown Jewellers.

For the last three years Simone has been a member of the DMA e-Mail Marketing Council. During this time, she has been an active in three of the council’s hubs: deliverability, benchmarking and best practice and legislation. She is a regular speaker at industry events and has also represented the e-mail marketing industry on behalf of the DMA in Brussels, presenting proposals that contributed to the formulation of the latest EU legislation.

Event Details

When: Wednesday 20th October 2010
Time: 6.30pm
Where: NOVUS at the National Museum of Singapore

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There is limited parking at the National Museum and you can also park across the street at the YMCA or behind the Museum on Fort Canning.