The Consumer spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. Mr Chris Schaumann, Global Advertising & Digital Lead APAC/Greater China from Microsoft, will highlight key consumer trends, their online behavior and illustrate a way forward in this breakfast talk by the French Chamber of Commerce in Singapore.
Event Details
Date: Thursday, 24th September 2009
Time: 830-10am
Venue: Marriott Hotel, 320 Orchard Road
Fees: $45 (Members), $65 (Non-Members)
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