Volkswagen Ambient Campaign Puts the Fun Back in Life.

Volkswagen’s ad campaigns are usually great case studies. Think about the famous print ad series circulated in the 1960s and recently, the series of iPhone applications introduced for drivers to “test drive” its cars. Creativity  is strongly associated with the brand.

And here is another cool Volkswagen campaign. The German car maker made the mundane a little more exciting with their latest campaign centered around the idea of the fast lane: “dedicated to everyone who enjoys speeding life up a little”.

They’ve taken the everyday experience of riding escalators, lifts and pushing carts, and cranked it up a notch – injecting fun back into otherwise routine behaviors. Take a look at how they’ve done it:

Am also liking how their Facebook page is optimized to make sharing much easier – with direct linking buttons that lead people to calls to action; whether it’s sharing a status update on what drives them, browsing through galleries to vote for contest participants or watching the above-mentioned videos.

Simple, user-friendly Facebook landing page

Not too sure how much this contributes to the bottom dollar, but hey, it gets the word out. And they’re definitely building goodwill by making people smile.