Drive brand impact & thought leadership at TIA 2025

In a previous job, one of my responsibilities was securing prime booth space at industry events and coordinating the design and layout requirements. Locking in a good location at a good price made me feel so accomplished, and I had fun discussing how the backdrop would look like and what to put into the brochures and standees with the design team.

But on the day of the event, all my attention would be focused on talking to attendees, watching interesting stage sessions, and attending networking mixers. I wouldn’t give the booth much thought until it was time to pack up.

Of course, if my booths were as memorable as Aspire’s was at TIA Conference 2023, maybe I’d have paid more attention to it. / Photo credit: Tech in Asia

Sure, a booth offers great company branding at a glance and serves as a “home base” for colleagues and attendees alike. But it’s also important to remember that an event is about so many other activities as well.

Nailing each piece of the conference puzzle is what helps sponsors leave an indelible impression. With Tech in Asia Conference 2025, we’re looking to provide this deep value.

The Tech in Asia Week experience

TIA experiments with events all the time, but two in particular have stood the test of time and proven popular with attendees: the Product Development Conference (PDC) and our flagship Tech in Asia Conference.

This year, we’re combining both events for a supersized TIA Conference on October 22 and 23, creating a veritable nexus of business, tech, and product. For attendees, that means greater learning opportunities across a wider variety of topics. For sponsors, this provides both scope and depth in terms of audiences to tap into – all in one event.

Want to connect with profiles as different as a product manager and a marketing lead? You can. Want to sit down with a CTO for a serious conversation on their startup’s tech stack? That’s possible, too.

The enthusiasm and passion to connect and collaborate is unparalleled, no matter where you turn. / Photo credit: Tech in Asia

Of course, such opportunities don’t just appear out of thin air. Whether you’re aiming to establish thought leadership, forge valuable networks, or drive targeted lead generation, TIA offers pathways so you can get there.

1. Become synonymous with TIA Conference

The first step is simple: Make sure people see your name. TIA Conference offers multiple segments and zones that offer necessary amenities and services such as co-working areas, refreshment stands, and phone charging stations. Putting your company’s name and logo on these and other high-visibility avenues makes for a strong start.

Offerings:

• Full conference co-branding: Get top-tier visibility for your brand across all marketing and event materials and signal your intent to uplift the region’s tech ecosystem.
• Segment branding: Own a key conference segment like Startup Arena or Investor Hour, putting your brand in alignment with specific themes and audiences.
• Space/zone branding: Create immersive experiences within dedicated areas like the investor lounge or networking zones and facilitate meaningful connections.
• Asset branding: Leave your mark on essential touchpoints like lanyards, registration backdrops, or charging stations, ensuring constant brand visibility.
• Booth exhibition: Carve out a dedicated space – whether standard or customizable – to showcase your solutions, host meetings, run mini-workshops, and directly engage with attendees.

EV’s sponsorship at TIA Conference 2023 tied directly into its mission of providing support for Southeast Asia’s budding startups. / Photo credit: Tech in Asia

Case study:

East Ventures (EV) stepped up to the plate at Tech in Asia Conference 2023, which was held in Jakarta. Among a variety of marketing activities, the regional VC firm put together a customized booth and led sponsorship of the Startup Arena, the conference’s highlight pitching competition. Read more about how EV crafted a thoughtful and intentional conference experience here.

2. Establish thought leadership

Now that you’ve got their attention, it’s time to do something about it. Ideally, you’d want to have conversations with potential clients to find out their pain points and how you can help solve them. But to get them to talk to you, they need to be confident that you know what you’re talking about – and that’s where on-stage speaking opportunities, breakout luncheon and roundtable sessions, and insightful content campaigns come in.

Offerings:

• Stage sessions: Deliver keynotes, participate in panels, or showcase product demos on a variety of stages, directly engaging with your target audience.
• Workshops: Host hands-on workshops and share your expertise in an intimate setting, establishing yourself as a go-to subject matter expert.
• Roundtable discussions: Lead and participate in breakout sessions, shaping conversations alongside fellow experts in your field.
• Conference reports and partnership content: Share your insights beyond the event by sponsoring our annual conference report and embarking on partnership content campaigns with us.

Speak directly to your target audience, just like how Twilio did at PDC 2024. / Photo credit: Tech in Asia

Case study:

Amartha, a Jakarta-based fintech company that focuses on underserved communities, put the “thought” in “thought leadership” when it sponsored PDC 2023. In addition to getting a booth and other branding opportunities, it hosted a dedicated side-stage session on AI and the future of fintech in Indonesia’s Tier 3 cities and grassroots segments. Amartha also invested in a post-event article about its story and impact in depth. Find out more here.

3. Meet and greet – in unforgettable circumstances

Some of the best conversations – including business ones – take place in more casual environs. TIA understands this and is always looking to provide opportunities for relaxed networking that set the foundation for the next great Southeast Asian growth story.

Offerings:

• Customized side events: Host activities like exclusive luncheons, CXO breakfasts, or demo days that are tailored to your networking goals and audience.
• Post-conference tipples: Bring to life exclusive TIA parties like the Speakers’ Mixer, Builder’s Night, or Afterparty and spark organic conversations and lasting connections.
• Wellness and sports: Sponsor golf and pickleball tournaments, yoga and beach workouts, or other sessions that get people moving, breaking the ice and connecting them in meaningful ways.
• Business matchmaking: Leverage our curated matchmaking program to connect with pre-qualified startups or corporate leaders, ensuring high-quality, targeted meetings.
• Conference contact lists: Gain access to categorized contact lists of attendees, allowing for targeted follow-up and lead nurturing post-conference.

Working out together opens unique doors to working together. / Photo credit: Tech in Asia

Case study:
The 2022 edition of SYNC, TIA’s premier tech summit, was held in Bali, Indonesia, and principally sponsored by AppWorks, a Taiwan-based VC firm and accelerator. Alongside roundtable discussions and stage presentations, the event featured high-intensity interval training sessions on the beach and yoga by the pool, prioritizing the attendee experience and fostering genuine connections. Read more about SYNC and get more tips on maximizing B2B events sponsorship here.

Life’s what you make it

By merging two popular events, Tech in Asia Conference 2025 is truly bringing the whole Southeast Asia tech ecosystem together. As far as sponsorship opportunities go, the sky’s the limit: Pick individual activities that align closely with your objectives or build a comprehensive package that goes for maximum breadth and impact.

Whether you prioritize brand visibility, thought leadership, targeted networking, or unique experiences, we can help you create a strategy to achieve your goals.

Fill out the form below to reach out to our team, and let’s get started with your Tech in Asia Conference 2025 journey.