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Shravanth Vijayakumar · · 5 min read

This Vietnam startup rides the D2C frenzy in SEA

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Tech in Asia has regularly highlighted the massive opportunity for beauty-focused direct-to-consumer (D2C) startups in Southeast Asia and India.

The rise of digital commerce, driven by online shopping marketplaces such as Shopee and Lazada, has transformed how the 400 million internet users in Southeast Asia shop. Yet brands are growing increasingly averse to relying on ecommerce marketplaces due to rising costs and loss of customer data.

Amid the funding winter in Vietnam, a D2C startup specializing in men’s fashion, has managed to more than double its initial series A fundraise.

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Coolmate, which sells men’s clothing items, ranging from basics like t-shirts and jeans to activewear, had initially bagged US$2 million in a series A funding round led by Access Ventures in May.

However, the firm, a graduate of the 500 Startups accelerator program, managed to more than double that figure after adding US$2.3 million from GSR Ventures and Do Ventures earlier this week to the round.

  • Breaking new ground: The Coolmate funding marks GSR Ventures’ first investment in Vietnam. “We are impressed by how [co-founder and CEO] Nhu Pham and the Coolmate team are leveraging technology to transform the traditional retail industry and delight consumers with high-quality yet affordable products,” said Allen Zhu, managing director at GSR Ventures.
  • To become bigger, faster: Coolmate aims to “accelerate the completion of the supply chain” for its fashion products through sourcing new material and improving production technology. The firm is also setting up partnerships with larger and more diversified fabric, garment, and accessories suppliers.
  • Setting milestones with an eye on the public markets: The Hanoi-headquartered company said revenue has tripled over the past year, and it is on track to hit US$19 million in sales for 2022. It is also targeting an IPO in 2025.

Read more: Exclusive: Vietnamese D2C startup raises $4.3m in series A round


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Shravanth Vijayakumar

Fascinated by all things tech, business and sport. Always down for a healthy discussion on these topics. Feel free to reach me at shravanth.vijayakumar@techinasia.com