YOOSE partners with Komli Mobile to bring location-based ads to more people in Southeast Asia and India

Singapore’s YOOSE, a hyper-local mobile ad network, has today announced a sales partnership with Komli Mobile, a division of Komli Media.

The partnership, which will take effect in Southeast Asia and India, will give Komli Mobile the ability to offer location-based mobile ads to its clients, through YOOSE’s network of mobile apps and websites. Komli Mobile will have a reach of 1.44B mobile ad impressions in Southeast Asia alone.

YOOSE enables advertisers to drive footfall to physical locations like stores or restaurants. It could also enable online actions, like purchases or clicks. Users who are surfing the internet on their mobile devices at a location radius would, for instance, see an ad showing a promotion to a restaurant nearby.

Once users click on the ad, they can be encouraged to perform an action, perhaps buy a product, call the company, download a coupon, or play a video. They could also be redirected to a landing webpage or social media platform.

YOOSE, founded by CEO Christian Geissendoerfer, is headquartered in Singapore and has offices in Berlin and India. It belongs to the Singapore Chapter of the Location-based Marketing Association. Its clients include SingTel, Nokia, and Accenture.

Komli Media is a digital advertising company that cuts across platforms. It offers technologies such as a real-time bidding advertising platform that integrates audience data. Headquartered in Mumbai, it employs 400 people in 18 offices across India, Australia, New Zealand, Southeast Asia, Middle East, North America, and United Kingdom.

Its investors include Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson and Western Technology Investment.