TIA Originals

Unlocked: Chatri Sityodtong | S1E2

Evolving into One

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In the second episode of Unlocked: Chatri Sityodtong, learn about the pivotal moment when the One Championship CEO left Wall Street to pursue his passion in martial arts.

From the time he launched Evolve MMA to when he founded One Championship, Sityodtong talks about the arduous journey of entrepreneurship and recalls the moment when he almost threw in the towel.


Unlocked: Chatri Sityodtong was produced by Tech in Asia Studios as part of our new Tech in Asia Originals effort. This project is separate from our editorial work and any views expressed within do not necessarily reflect the opinions of Tech in Asia.

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By Melvin Chen

Part time TV junkie, full time producer.

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Unlocked: Chatri Sityodtong

Chatri Sityodtong is the branding mastermind behind One Championship and Evolve MMA. As a founder, he has led One from just an idea to a company with mass brand awareness, millions of viewers, and a sky-high valuation. In this five-part series, Chatri takes us through the branding strategies and tactics that he used to build One into a billion-dollar brand, as well as his personal story of building up resilience and grit.

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Get latest insights with smoother, more personalized experience through TIA mobile app.