Unlocked: Chatri Sityodtong | S1E4
Developing brand equity
After a company establishes a foundation of core values and brand story, it needs to start developing its brand equity to build true brand value.
In the fourth episode of Unlocked: Chatri Sityodtong, the One Championship CEO takes us through the different levels of Keller’s Brand Equity Model, explaining step by step how companies can build strong brand equity and use that equity to create business value.
Ready to put what you’ve learned to practice? Start building your company’s core values, brand story, and brand equity using this worksheet.
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Unlocked: Chatri Sityodtong
Chatri Sityodtong is the branding mastermind behind One Championship and Evolve MMA. As a founder, he has led One from just an idea to a company with mass brand awareness, millions of viewers, and a sky-high valuation. In this five-part series, Chatri takes us through the branding strategies and tactics that he used to build One into a billion-dollar brand, as well as his personal story of building up resilience and grit.
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