Unlocked: Chatri Sityodtong | S1E3
Brand building blocks
According to One Championship CEO Chatri Sityodtong, a brand rests on the foundations of its values.
In the third episode of Unlocked: Chatri Sityodtong, learn from Sityodtong as he teaches the importance of a company’s core values, how to establish and develop them, and how to communicate these values through a brand story.
Ready to put what you’ve learned to practice? Start building your company’s core values, brand story, and brand equity using this worksheet.
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Unlocked: Chatri Sityodtong
Chatri Sityodtong is the branding mastermind behind One Championship and Evolve MMA. As a founder, he has led One from just an idea to a company with mass brand awareness, millions of viewers, and a sky-high valuation. In this five-part series, Chatri takes us through the branding strategies and tactics that he used to build One into a billion-dollar brand, as well as his personal story of building up resilience and grit.
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