Brief: Pet supplies estore raises funding to expand in Singapore

Photo credit: Pixabay.

Singapore-based Moby’s Petshop is a mobile-first ecommerce startup selling premium pet food and supplies like toys, beds, and clothes. It also partners with small- and medium-sized pet service providers, with the aim of becoming an additional sales channel for these enterprises.

Competitors: Nekojam, Kohepets, Redmart (which recently expanded its pet product portfolio)

How it compares with competitors: Moby’s claims to have a unique product selection, including brands that are not available anywhere else and its own house label. It also has social responsibility efforts, donating a dollar of every purchase to local animal charities.

Funding details

Amount raised: US$220,000
Funding stage: Angel
Investors: Undisclosed
Investment type: Equity
Purpose: The money will be spent for hiring, marketing, expanding its product lineup, and app and site development

Converted from Singapore dollars. Rate: US$1 = S$1.36.