Uniqlo’s Markets T-Shirts With Clever Pinterest Promotion

I confess, I have yet to find any kind of personal reason to use Pinterest. But I have been impressed by a few companies who use it creatively. The Wall Street Journal for example, has a clever pin-board for notable quotes from its articles. But Japanese clothing maker Uniqlo’s recent effort to promote its dry-mesh lineup of t-shirts is pretty snazzy too.

The idea hinges on pinning really tall images. I mean, super-tall. Images that change on a gradient as you go from top to bottom, or images that change in pattern or content as you scroll down. It’s almost like a moving film strip in a way. The result is impressive, and I encourage you to go check it out for yourself. But do make sure you have four columns of pictures, because if your screen is too wide, it won’t look right.

Uniqlo has always been known for sharp design, particularly when it comes to its web properties and online promotions, and this is no exception. The company also recently created Uniqlo Wake Up, an app that varies its wake up music according to the weather. The musical voices of the wake-up lady is oddly pleasant too. The company is recently making a bigger effort to break into the US market, and these promotional efforts are a just a small part of that.

As for Pinterest, it can likely look forward to more Japanese companies taking notice of it in the near future after Japanese e-commerce company Rakuten led its last round of funding.

[Creative Review via @hicais]