Uniqlo Lucky Line Twitter Campaign Goes Wildly Viral

What are the chances of seeing an Asian topic on Twitter’s Worldwide Trending Topic list?

Pretty low but Uniqlo, one of Japan’s largest casual wear retailers, did it. In fact, the campaign (launched to celebrate Uniqlo’s 26th birthday) is so well received that it has dominated the trending top spot for 2 consecutive days!

No need for sophisticated strategies. The idea is amazingly simple.

Its “lucky line” allows Twitter users to “queue” via a tweet and every 26th user who joins the virtual line will receive a coupon worth ¥1,000. So, the queue is unique in the sense that it doesn’t follow a first come first serve basis. People who queued and didn’t receive the couple can try again through a simple tweet.

So far, as Uniqlo’s statistic has shown, more the 60,000 people have queued via tweets. Other users are most welcome to join the queue before the campaign ceases in 2 days time.

3 key factors to account for Uniqlo’s wildly viral campaign.

(1) Simple: The campaign is so simple to take part that the laziest person on earth wouldn’t mind sending a tweet to join in the fun.

(2) Fun: Fun is incorporated when twitter users are able to see their tweets in the queue through a gorgeous lively flash site.

(3) Meaningful: Lastly, the campaign is neatly tied up with Uniqlo’s 26th birthday and offers incentive to lucky participants.

Simplicity, fun and meaningful – the viral formula?