Una Brands invests $35m in Indonesia for brand acquisitions

Una Brands, an ecommerce roll-up based in Singapore, has allotted US$35 million to acquire and support Indonesian brands. It launched operations in the country earlier this week and has already signed exclusive agreements with multiple brands.

In 2022, the startup aims to snap up 12 to 15 brands that have a monthly turnover rate of at least 400 million rupiah (US$28,000). It is also eyeing Indonesia as a strategic sourcing hub, adding to its exisiting facilities in China.

Una Brands’ co-founders Tobias Heusch, Kiren Tanna, and Kushal Patel / Photo credit: Una Brands

Founded in 2021, the ecommerce aggregator buys local brands to prime them for global expansion. This move comes after Una Brands committed US$23.6 million to purchase brands in Malaysia.

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Indonesia is one of the company’s “top priorities,” says Kiren Tanna, co-founder and CEO of Una Brands.

This year, Una Brands raised US$40 million in seed money and US$15 million in series A funding. It has also added more than 20 brands in its portfolio.

Apart from Indonesia and Malaysia, the company has a presence in Singapore, Australia, China, India, Taiwan, Korea, and Japan.