Larissa THIA · · 4 min readTying Together Common Threads From ad:tech and Echelon 2010
The first week of June was certainly an eventful one for the SGE team as we were attending both Echelon 2010 and ad:tech.
While Echelon 2010 possessed a distinctive grassroots vibe, ad:tech, an “interactive advertising and technology conference and exhibition that blends keynote speakers, topic driven panels and workshops to provide attendees with tools and techniques which they need to compete in a changing world” is more of an industry specific event which caters more to professionals within the advertising industry.
A few common threads have emerged to imperceptibly link these two superficially disparate events together. In this respect, it might not be a stretch to say that both the web tech and advertising industries are acknowledging a commonality in their respective foreseeable futures.
Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events. The post below provides an overarching view of what we will be covering over the course of the next few days.
Heralding The Dawn Of A New Era With Mobile Internet
End of an era for telephone boxes as the world goes mobile
Key developmental areas brought up during one of the panel discussion include web applications, augmented reality as well as the integration of peripherals – increased interactions between mobile phones and with other devices amongst others.
On our agenda is to dissect the divergence of trends in the development for the mobile phone. A classic dichotomy seems to have appeared – there is strong belief amongst some that SMS is dead and that smart phones are the way of the future. On the other hand, there were those who cautioned against writing off the simple short messaging system too early as there are still much many areas of development for the low feature phone particularly for the developing world.
We will also be discussing the advantages of mobile web apps and going native. Following that discussion, we will weigh in on the issue to determine which platform is more advantageous for developers who are hoping to jump onto the bandwagon.
Additionally, we will be publishing a special interview conducted with Mr. Emmanuel Allix, Vice President and Managing Director (APAC) of InMobi, arguably the biggest player of the mobile ad network industry in Asia.
Find out how InMobi is set to gain from the Apple-Google mobile warfare.
Castle In The Clouds? Cloud Computing Dominates The Web 2.0 Scene
Cloud computing was a major topic at Echelon 2010 with Mr. Simone Brunnozi, technological evangelist at Amazon Web Services, leading the discussion during a keynote session.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
