About two weeks ago, Twitter introduced its new layout and bird icon. These changes was accompanied by a video. And thankfully, the video isn’t the typical feature introduction sort. Instead, it was creatively crafted to be brand and lifestyle centric (catch it below).
The new layout only appeared at the end, and to reach to that, a viewer would have seen how Twitter has become a crucial part of our lives. A smart move, since most users, as history suggests, usually resist change.
Twitter’s arrangement of when to show what is perfect. It somehow made the new layout more acceptable.
And yes, Creativity pays. The video is ranked sixth in Visible Measure’s Top 10 Viral Video Ad Campaigns Chart. To date, it has recorded over 1.6 million views.
Of course, the simple analysis done here is solely based on opinions. There isn’t any science involved. Do you agree with what was said? Feel free to put in your own thoughts under comments.
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