Interview With Ilan Ofek – Founder And CEO Of Visual Factory

Formerly the CTO of ST Electronics (Training and Simulation Systems), Ilan Ofek founded Visual Factory back in late 2007 to help companies deploy virtual communities in 3D. Today, Visual Factory specializes in virtual museums and exhibitions and has a team of about 11. We speak to Ilan to find out more about Visual Factory.

What is Visual Factory?

Visual Factory’s technologies and products aim to redefine 3D community immersive tools and representation of unique smart avatars by setting the standards for 3D assets deployment, interoperability and delivering content that engages people anywhere, at any time. The company is positioned as an “enabler” and works with market leaders in the selected domains by bringing them to the next level, being Web 2.0 and Web 3.0 players.

Walking around in an Egyptian Virtual Museum

What is your competitive advantage?

Visual Factory develops its own base platform, MagicStitch™. It is a new and innovative technology that allows fast deployment of virtual communities in complete 3D. This is a game-like technology that allows professionals and non-professionals to create, deploy and monetize virtual worlds.

The company specializes in the domains of Virtual Museums and Virtual Exhibitions.

Tell us more about your products.

MagicStitch™ is a complete 3D immersive social network platform. It supports multi-platform, variety of data formats, location based services, interactions and payment services.

Why is 3D visualization needed?

The world is moving from Web 2.0 to Web 3.0. Web 2.0 components such as websites, wikis, portals, RSS and social networks are already mature. The news in Web 3.0 are interactivity, personalization, semantic databases and SaaS, and the development of “Feelings”, and the way to do it is in a 3D immersive environment.