The current digital boom is eating into the pocket of traditional advertising. A recent report stated that social network ad spending has risen by approximately 30% annually. On the global scale, digital ad spending is expected to rise by $41.6 billion from 2009 to 2014, an optimistic forecast indeed.
However, that doesn’t mean that traditional advertising is slowly losing power. In fact, ComScore has suggested evidences, which show that TV advertising is still an attractive communication channel.
Firstly, big Internet companies like Bing, Yahoo, Google, Monster.com are placing TV ad spots. This suggests that online channel alone might not be sufficient to strengthen a brand’s presence. Secondly, statistic has shown that global TV ad dollar share has risen from 38% to 46%, the most-straightforward way to prove its importance. And if you think that TV’s popularity is slowly declining because of online video sites like YouTube, then you’re wrong. Its popularity continues to rise even though online video is currently experiencing an exponential growth. That would be the third reason.
If you need a fourth, here’s one: Remember Google TV? Google’s recent partnership with Intel and Sony aims to bring the optimal balance between TV and web leisure. We’re witnessing an integration of two media into one and the reason is starkly clear – it has a huge audience that everyone wants to tap on. Also, not forgetting that TV ads are among the most creative ones around.
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