According to Nielsen, the number of Smartphone users would surpass the number of feature phone users in the U.S by 2011. In other words, with more data plan sign ups, we can assume that more people will be on the Internet while on the move.
This mobile trend is of course to the delight of mobile advertising companies. Google and Apple are two main players that were quick in capturing this market. With rumors of Apple’s mobile ad platform, iAd, unveiling on 7th April, Apple could be on its way to gain first mover advantage in the mobile ad market. On the other hand, Google’s acquisition of AdMob is still under review.
The mobile trend doesn’t just bring joy to mobile ad companies, it also boosts the adoption rate of social sites like Twitter and Foursquare. A huge part of Twitter users tweet on-the-go and Foursquare users need data network to perform a check-in. Mobile applications would also experience increasing demand as well. In short, new industries would be born and marketers will definitely take advantage of this new opportunity. Are you looking forward to this mobile trend?
P.S: Catch another mobile post: FUTURE: The Great Mobile Trend
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