Malaysian ecommerce enabler partners with TikTok Shop

Malaysia-based Momentum Commerce, an ecommerce enabler, has been authorized as a TikTok Shop partner in the country.

Photo credit: Ascannio / Shutterstock

This collaboration lets Momentum Commerce launch its brands – such as Eucerin, Nivea, Al-Ikhsan Sports, and Wardah – on the platform.

“We initially explored the potential of TikTok Shop by testing the waters with a select number of our brands and, as shopper interest snowballed quickly, we were able to garner significant gross merchandise value for our brands in a single livestream, over time strengthening their dominance in the market,” said Hans-Peter Ressel, co-founder and CEO of Momentum Commerce.

Since partnering with Momentum Commerce, Indonesian beauty brand Wardah has seen a 36x growth in its number of followers in 30 days due to its livestreaming and short video content. This has nudged Wardah’s sales conversion up to above 5%, the ecommerce enabler said in a statement.

See also: Explaining TikTok’s ecommerce bet in Southeast Asia

Founded in 2019 by Ressel and Eddy Yap, Momentum Commerce provides its clients with a suite of solutions that include content creation, end-to-end livestreaming services, talent management, PR and brand partnerships, AI analytics, logistics, fulfillment, and store management. The firm also provides a production studio and team to its brands for creating short-form video content.

According to the company, social commerce is projected to grow over 45% year on year.