Traditional media isn’t dying?

Every day, 100k+ smart people read our newsletter. You can sign up here.

Hello readers,

The Covid-19 pandemic has kept most of us indoors and plugged in to our devices – a phenomenon that’s dealing a pretty severe blow to traditional methods of advertising. But it’s not all doom and gloom, as advertisers adapt to consumer behavior in the new normal.

Read the full article here or scroll down for a quick summary.

But first, your quick bytes for today:

1️⃣ Google’s next investment in India

The internet search giant is reportedly in talks to buy a 10% stake in PolicyBazaar, an online insurance platform in India, for US$150 million. PolicyBazaar has raised a total of US$2.1 billion in disclosed funding from Tencent, Temasek, SoftaBank, and more. The deal appears to be part of Google’s plans to invest as much as US$10 billion in the country and comes after the search giant’s US$4.5 billion investment in Reliance’s Jio Platforms.

2️⃣ ByteDance stepping up opposition against US ban

ByteDance – amid criticism that it is bowing to American demands – is preparing to escalate its legal and public relations battle against President Trump’s order to ban TikTok in the US unless it is sold. The company has been in talks with Microsoft over the sale of its global business, although sources say that a deal is unlikely to materialize.

3️⃣ Hitting pause on short-video apps in India

When TikTok was first banned in India, numerous homegrown apps sprung up to fill the gap, garnering investor interest. But with Microsoft in talks to buy TikTok’s global business, investors are staying their hand until a clearer picture can be painted of the app’s future in the country.

4️⃣ Swiggy enters the online grocery delivery space

Indian food ordering and delivery platform Swiggy is looking to launch InstaMart, a chain of virtual convenience stores that can deliver grocery and household items to customers within 45 minutes. The company already operates Swiggy Stores, which lists products from nearby local shops, but the launch of its own online store will give it greater control over delivery experience and product selection.

5️⃣ Apple suppliers’ shares plummet

Advertising in the time of Covid-19

Helping startups leap ahead