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Samreen Ahmad · · 3 min read

Tracing Indian startups’ expensive return home

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Hi readers,

As a reporter, there are occasions when you immerse yourself in comprehending a trend to such an extent that you overlook the big picture.

This occurred to me while researching the trend of startups “reverse flipping” to India, which means relocating their parent entity back to their home country.

Although the trend is evident, my story failed to highlight the significant point that it costs millions of dollars to reverse flip back to India, as it got buried within the narrative.

Following discussions with my manager, I came to the realization that this should be the headline of the story. Consequently, we made adjustments aimed at providing readers with greater clarity on the “why” behind this trend: Why are Indian startups willing to invest heavily in a reverse flip?

Even after years of reporting, I understand writing articles is a continuous learning journey, with each piece offering its own lessons to learn.

Samreen Ahmad, journalist at Tech in Asia


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Image credit: Timmy Loen

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TIA Writer

Samreen Ahmad

I write on start-ups, tech and all things that impact them. Reach out to me at samreen@techinasia.com.