To honor brands that took the lead in creating presence on Facebook, The Big Money (TBM) came up with its list of the top 50 best Facebook pages.
There is no definitive or quantifiable way to measure each page’s performance, except for the following, which is used as a guideline to gauge success:
A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges.
We are only featuring the top 25 here. You can browse the entire list via the slides we embedded at the end of this post.
#25 Gap
What’s on the page: The fans run the show. You can hardly see any updates from Gap itself. Despite that, it has gained more than 100,000 new fans since the launch of its “born to fit” fall ad campaign.
What’s cool: Its “send a customized holiday cheer” app. Over 20k cheers have been sent out so far. Pretty viral.
No. of fans: 486,391
#24 H&M
What’s on the page: Fans are basically running the page with many wanting H&M to be available in their cities.
What’s cool: 1580 photos uploaded by fans. It just shows how much they love H&M.
No. of fans: 1,367,179
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