In brief: Indonesia’s Moka acquires Indian marketing analytics startup

Fresh from its recent US$24 million series B financing, Indonesia-based point-of-sale app operator Moka has acquired Indian contextual marketing company GetFocus for an undisclosed amount, the latter said in a statement.

Through the deal, Moka will look to combine synergies with the Mumbai-based startup to strengthen its technology capabilities and leadership.

Source: DealStreetAsia

Financial details of the deal were not disclosed.

GetFocus develops indoor-positioning tech that tracks things like app download location and usage patterns, as well as how frequently app users visit certain places. Brands and merchants can use this data to enhance user retention and conversion rates.

Jakarta-based Moka provides a mobile and online point-of-sale system that integrates inventory management, customer loyalty rewards, and business financing. Last month, it netted US$24 million in series B funding from investors including Sequoia Capital, Softbank, EDBI, and EV Growth.