Even if Twitter has no intention to place ads on its site, it does not stop Time.com from monetizing its profile.
Perhaps this is one possible future for social networking ads.
The idea is simple. Time’s Twitter and Facebook profiles are now available for ad placements. According to Fast Company, this idea is part of Time’s “Stay Connected” pitch to its advertisers – a new addition to its advertising portfolio.
Time’s Facebook Ad
TIme’s Twitter Ad
Does this work?
It is hard to measure the effectiveness of such ad placements. As Twitter users, we normally tweet via the web or through a 3rd party application like Tweetie and Tweetdeck. How many people will actually bother to check out Time’s profile?
Also, the Facebook ad has been nothing but unnoticeable. It took me more than 30 seconds to notice the ad located at the bottom of its fans’ avatars. Taking into account that I was intentionally looking for it, its effectiveness is highly questionable.
Could this be the future of social networking ads?
Social media is easy and available for everyone to use. Take YouTube for example, Obama girl, Shane Dawson and iJustine would not have the platform to communicate their whacky creations if it didn’t exist.
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