Aditya Hadi Pratama · · 1 min readEast Ventures-backed lifestyle firm bags new funding from Chinese 🎮 distributor
Mighty Jaxx, a Singapore-based manufacturer of collectibles and lifestyle products, has raised an undisclosed amount of funding in the final tranche of its series A+ funding.
The investment comes from Chinese entertainment platform iDreamSky Technology Holdings, the distributor of popular games – such as Temple Run, Subway Surfers, and Gardenscapes – in its home country.
The deal pushed Mighty Jaxx’s total funding raised to date to over US$40 million – more than US$5.2 million increase from earlier this month, when the company announced a US$20 million funding led by East Ventures.
MightyJaxx founder Jackson Aw / Photo credit: Jackson Aw
Founded in 2012 by serial entrepreneur Jackson Aw, Mighty Jaxx designs and manufactures digital and physical collectible items. It currently sells millions of products every year and partners with global brands such as Adidas, Netflix, Hasbro, and Nickelodeon.
The firm has offices in Singapore, China, London, and Los Angeles.
Mighty Jaxx plans to tap into iDreamSky’s expertise in developing offline entertainment experiences and retail networks. The startup also wants to capitalize on the Chinese firm’s network to distribute its collectible products, including exploring Web3 capabilities.
See also: Are SEA’s tech VCs missing out on the crypto craze?
Editing by Miguel Cordon and Jaclyn Tiu
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