A research on Inc. 500 has revealed that 91% of Inc. 500 firms are using at least one social media tool in 2009, and about 75% declared that they are “very familiar” with social networking.
Comparing to the research done by Citibank back in October, which revealed that 75% of small businesses don’t find social media useful, the Inc. 500 group of companies can be considered as a social media savvy lot.
The statistics below will show you why.
Most online media tools, particularly social networking have in recent years been increasingly utilized. Though blogging is picking up, it has yet to cross the 50% mark. Could it be that the value of a corporate blog is undermined? Or is it not worth the effort to blog good content? Many companies would rather stick to tools like Facebook and Twitter, where information is disseminated in bite-sizes.
Anyhow, it is apparent that the social media wave is not dying off any time soon, and Inc. 500 companies are definitely making full use of these tools.
IntegraClick
I was exploring inc.com and stumbled upon IntegraClick, one of the Inc.500 companies. It has an awesome blog with a high dosage of social media activities. Its blog provides great and regularly updated content.
It also engages in social sites like Twitter and Facebook, and makes the extra effort to identify its fan of the week.
It seems like the people behind IntegraClick’s website, ClickBooth has done a great job. A role model for many to learn from. Kudos 🙂
Via: eMarketer
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