The Mobile Marketing Association Forum Asia Pacific 2010 (MMAF APAC 2010) took place last week in Singapore, after two days of intense debate, discussion and sharing of case studies. One thing is for certain, mobile has grown a lot and many are optimistic about growing its potential even further. Here is a short story of mobile through the eyes of MMAF APAC 2010.
[Constructed from selected slides from slide presentations from MMAF APAC 2010 on SlideShare.]
Update 1: Rice Communications just informed me that they have taken down all the slide presentations due to an embargo that means that paid members will get access to slides first, but will be putting them up back online. As such, links below will be broken for now.
We know that mobile is huge, take China for example:
People are spending a lot of time on mobile, which of course includes lots of time being “social”:
Mobile Analytics – Henry Stevens, GSM Association, Slide 10
But overall, most of the time spent is on Facebook:
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