When Rakuten (JSD:4755) announced back in May that it would lead an investment round in Pinterest, the company’s CEO Hiroshi Mikitani noted that he looked forward to introducing the service to the Japanese market. To that end, the online retailer has just rolled out Pinterest’s ‘Pin it’ buttons on some of its Japanese web properties so that users in that country can easily pin images they like to the social site.
According to the announcement, we can expect to see Pinterest’s presence on the Japanese web growing soon:
Rakuten and Pinterest will further enhance their alliance in the future, with plans to accelerate the rollout of Pinterest’s services in Japan. As a first step, however, a “Pin It” button will be added to Rakuten Travel, Rakuten Recipe and Rakuten Ichiba, the largest internet shopping mall in the country.
As we often see when companies introduce new foreign services to Japan [1], Rakuten has added a ‘How to Use Pinterest’ section on its website, giving a brief explanation of what it is and how it can be used.
On a somewwhat related note, readers may recall that Japanese clothing retailer Uniqlo recently used Pinterest in a rather creative way to promote a new line of t-shirts.
[h/t to CNet Japan]
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