Apple To Help Early iAd Adopters Kick Start

Following the unveiling of Apple’s new mobile ad platform, iAd, we question how advertisers are able to create ads suitable for it. Apple acknowledges the difficulty, and as a plan to help advertisers kick start, the creative company will help early adopters code and programme their ads, a source from AdAge claims.

Advertisers will provide creative materials and direction, while Apple and Quattro (the mobile ad company Apple acquired in January) developers will programme the ads in HTML5. 

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Although Apple has limited experience in the advertising field, we can be pretty sure that the ads produced are going to be mouth watering, as the demos have shown during last week’s keynote. Advertisers also shouldn’t expect Apple to help code the ads in the long run. This plan, as mentioned, is to help early adopters kick start their iAd campaign. As iAd matures, advertisers are expected to programme their own ads.

So, what does this lead to? Probably a boom of mobile ad agencies that offer iAd ads programming and maintenance of your ad accounts. Like Apple’s AppStore which created several millionaires, iAd offers a similar chance for all to leverage.