Elisha Ong of Burpple gave us some of the most colorful and enthusiastic 90 seconds at DEMO Asia. Addressing a particularly well-fed room of people, Elisha introduced Burpple, a mobile food diary app that helps you remember what you ate, where you ate it, and share the pictures with friends.
The 90 second pitch was just enough time to whet our appetite. Audience members and experts alike were impressed with Burpple’s slick pink design and intuitive user interface.
The idea is nothing new. Burpple is entering into a crowded market with where successful apps like Foodspotting, Instagram and PicPlz already offer people several ways to take pictures of food and share it with others. In order to compete, Burpple will first need to capitalize on the flow that users already find comfortable – taking pics, sharing with the local community and pushing the photos to social networks.
Next they need to show that their feature set can change the food finding experience. With innovative features like the ability to index, search and find all pictures (not just the ones you took today) based on location and date, Burpple seems up for the challenge.
The creative team at Burpple had a strong showing at DEMO but they shouldn’t just set their sites on a single app. With a talented team and impressive Silicon Valley experience, they have the ability to grow into a successful app company like what we see with Milk, Inc. It’s time for the companies presenting at DEMO Asia to start thinking big.
Burpple is currently in private beta, you can sign up for early access. Check out more startups in our quick and dirty video series.
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