The Basics Of Social Media ROI

If you’re looking for a one-stop shop to learn the fundamentals of social media ROI, look no further than the slides below. I chanced upon a great presentation by Olivier Blanchard and was blown away by his hilarious story telling method of educating marketers what and how should social media ROI be measured.

Olivier illustrated a sequence of stages that most social media marketers face; from early enthusiasm to facing the real business objectives. All this could be solved by correctly stating the ROI measurement prior to the campaign launch.

Here is what you should do: