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Saiyai Sakawee · · 1 min read

Thais’ love of entertainment shows through in the country’s most-downloaded apps

Thai mobile app usage

Thailand is a country where mobile penetration has exceeded its population. With a population of 66 million, the nation has 90 million mobile subscriptions growing at a rate of 36 percent. Research firm GFK expects at least 70 percent sales growth in Thailand’s smartphone market this year.

We’ve reported before on mobile usage behaviors regarding the top three things smartphone users do on their phones – taking photos and video, listening to music, and playing games. What about mobile apps?

Global Web Index has released data on the top application types downloaded most during the last quarter of last year.

Thailand mobile app used

Similar to last year, the most popular apps among Thais are games, social networks, and music. Although entertainment apps are popular, utility, news, and banking apps are also highly downloaded by Thais.

(Source: Edge Asia)

(Photo Credit: Instagram user 3ho8)

(Editing by Paul Bischoff)

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Saiyai Sakawee

Besides being obsessed with her pug, Saiyai is also a proud self-proclaimed tech nerd. Working as a contributing editor for Telecom & Innovation Journal newspaper since college, Saiyai is always keen about technology landscape in Thailand. After receiving her MS. in PR from NYU, instead of following the traditional PR path, she chose Social Media. Worked as an Asian Markets Strategy Manager for a digital marketing agency in NYC for a few years, she grew to love the tech and startup world even more. Now if you want to get in touch with her, just Tweet her or send her a cool meme of dogs or any tech jokes and she will become your new bff. Contact her via email.