Top 10 Most Talked About Brands In 2009

According to Zeta Interactive, the most talked about brand in 2009 is Microsoft.

While Twitter might suggest otherwise, the aggregated online buzz (blogs, message boards and online communities) doesn’t lie.

Apple, on the other hand, made it to 4th position.

Due to the recession, discount oriented stores like Walmart, Target and Amazon, all made it to the list.

The buzz rating is calculated by a formula that weighs a variety of different factors on a given subject, including overall volume of online posts, and the positivity tone of those posts.

Zeta Interactive CEO Al DiGuido commented:

“Google displaced Microsoft as the lead last year, but this year, the tech giant took the No. 1 spot due to aggressive advertising. These marketing efforts include the “Laptop Hunters” ad from agency Crispin, Porter + Bogusky, and a major push ahead of its Bing search engine debut. Bloggers often used terms such as “easy,” “efficient” and “better” in their online discussions about Microsoft.”

#10. Walmart

Despite being last on the list, consumers are probably more satisfied with Walmart than with Target or Amazon.

#9. Nike