Online printing startup Gogoprint acquires Indonesian competitor Prinzio

Thailand-born online printing startup Gogoprint today announced it’s acquired its Indonesian competitor Prinzio for an undisclosed amount.  

The acquisition increases its presence in Indonesia, where Prinzio has a solid footing.

Prinzio operations will remain independent, including its branding and team. The company’s founder Riky Tenggara, who’s a former Lazada and Rocket Internet executive, will join Gogoprint as a co-founder.

(L-R) Gogoprint co-founder David Berghaeuser, Prinzio founder Riky Tenggara, and Gogoprint co-founder Alexander Suess / Photo credit: Gogoprint

Gogoprint is an online service for printing collaterals like flyers and leaflets. It uses algorithms which take into account parameters such as paper type and quantity, then aggregates those orders into a batch to maximize a printing sheet. Because each sheet carries fixed costs, Gogoprint helps its partner printers reduce prices. Similarly, Prinzio is a one-stop printing service with emphasis on affordability.

Gogoprint co-founder David Berghaeuser cited the Indonesian firm’s robust customer base as one of the things that made it attractive. With the acquisition, Prinzio will leverage Gogoprint’s AI capabilities to enhance its product.

Combined, the two firms have partnered with over 100 printing vendors and served over 2,500 customers in Indonesia. Gogoprint is also present in Singapore, Malaysia, and Australia.

In October, the Thai company raised US$7.7 million in series A funding to fund its expansion into new markets, including South Korea and New Zealand.

We reached out to the parties for the value of the deal, but they declined to disclose it.